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The recent expansion of rap music has spread like a virus throughout the music world. Hip Hop music has come a long way since the early 1980's, when it was first introduced to the general public. From street side cyphers, to lyrical battles, and even multi million dollar performances, rap has cemented its place in music history. There is something about strong lyrics over a hard hitting track that pierces the brain and delivers the message in as varied a manner that few other forms of music can accomplish. There is something about the unfiltered emotion, and unique delivery of each individual artist that makes rap a continuing source of unique music.
Due to the increased availability of studio gear and the ability to gain exposure via social media sites like Facebook, Twitter, and YouTube, independent artists are making a huge wave in today's rap world. These are the people making a name for themselves without the support of a major record label. This approach takes longer, requires a lot more work, and enough money to bankroll the operation until it pays for itself. However these people maintain full creative control of their project from open to close. Because of this, these people tend take their music very seriously, and it shows in the final product.
With the growth of the internet, many entertainers have turned to online promotion techniques to start garnering a name for themselves. This is very important from a business and marketing stand point, because this puts the whole world at your fingertips as a potential fanbase. With the proper techniques you can easily start getting a buzz for your project without having to invest large sums of money.
One of the best ways to do this is by uploading videos on YouTube. The main reason is because they are owned by Google, which means reliability is not an issue, and they rank as the second largest search engine worldwide. Right behind Google. Because of this YouTube is the pretty much globally accepted video platform on mobile devices. Even Apple which has strangled pretty much all choice out of their merchandise allows users to view YouTube without having to download an app. Another key feature of YouTube over other video hosts is the monetization feature. This means that revenue generated by Google AdWords because of your content will make you a percentage of that money. You must own the copyrights to tracks you monetize, so you must either produce your own beats, or purchase the commercial rights to the beats you plan on using on your project.
If you have a diverse catalog of tracks available on this site, and are pulling in thousands of views a day you can see how this can add up to a reasonable amount of money. There are several musicians pulling in a part time income just off of their YouTube accounts, so do not underestimate the importance of making a video you can monetize. If people like your video enough, it may even go viral with very little extra promotion on your part. This video may be viewed millions of times before everything is said and done, so make sure you put out a solid product. If you can't afford to have a high budget music video made, put out whatever you can afford. As long as the track is available on YouTube you've made progress. Something is always better than nothing.
If you are interested in buying beats to use on your project please don't hesitate to contact me or visit this page for beats.
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