Should Artists Record Albums Anymore?

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As a music artist in today's world of digital downloads the question just keeps coming up over and over again, should an artist release a full album or just focus on singles and relentless promotion on the social media sites?

Does the "average" person really listen to an album all the way through or is today's iPod driven culture changing the way people perceive music?

As an artist, regardless of genre, this is a very important question that each artist must figure out if they are going to maximize their careers. I have done a lot of research into this topic and have interviewed hundreds of artists and bands in regards to this subject matter.

After much research I've come to understand that each artist must truly look to their fan base as the main factor to determine if they need to record and release albums or just focus on singles.

As an artist ask yourself these questions. Do your fans want to collect a product? (CD / Vinyl / Digital multimedia on DVD or even a flash drive) Do your fans want to see your photos, read your lyrics, read your production notes, and spend hours diving into your world? Do you as an artist produce a cohesive body of art that paints a picture when played back to front or do you compile a collection of random singles to create an album?

If your fans do want to collect a product from you and you do create a cohesive body of work then yes you absolutely should record and release albums. Both physical product and the digital version as well.

If the answer to those questions was no then the singles market will best serve you. And for the record there is absolutely nothing wrong with being an album artist or a singles artist.

Here is an example of myself as a fan buying music. I've been a big Linkin Park fan since their first album. The band has always made me want to purchase a CD as opposed to buying the digital album or just buying a few singles. I've always found myself playing their albums all the way through as opposed to just focusing on a few singles. Why is that? Well let me go through the reasons by using their last album "A Thousand Suns." First was the way the music was recorded and mastered. The songs had an order that made sense. Many of the full songs had little short, but very neat interludes that went directly into the main song. If you listened to the digital version you would have a gap in-between the songs and the interludes. The interludes sound out-of-place in the digital version (MP3), but really adds to the listening experience when played from the mastered CD.

Next, the album cover and artwork was very cool and collectable. The album notes had all kinds of information about each song that you would otherwise miss. Information about a song's true message or how the song came to be. And last was the DVD that showed the band recording the album with the producer and all the challenges that they faced from start to finish.

I had a reason to purchase the album. I would not have gotten the full effect by just listening to the MP3s.

For more information and examples please visit my site at: http://www.albmproductions.com/

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